Tag Archives: business

SEO Tutorial: A Comprehensive Guide for Beginners


Before anything else, let’s define SEO first. What is Search Engine Optimization or simply SEO? SEO is the application of endorsing a web site in order to boost the number of website’s visitors from search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.

SEO Tutorial: A Comprehensive Guide for Beginners

Most of the website visitors are driven from the major search engines such as Google, Bing and Yahoo!. This is true whether your site provides content, services, products, information or just about anything else.

Search engines are unique in that they provided targeted traffic – people looking for what you offer. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion. (Source)

If you don’t have any background to SEO and you don’t know what to do first, have no worry, I will spoon feed you on how to do SEO.

  1. First thing first, go to google.com and search your website’s URL:

url search

Then, if you saw your website on top, that’s a good news because Google had crawled it. If it’s not in the search results, it means that Google don’t know yet that your website exists.

A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Other terms for Web crawlers are ants, automatic indexers, bots,Web spiders,Web robots, or—especially in the FOAF community—Web scutters.

This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for sending spam). (Source)

From there, you can easily make a plan or strategy on how to be on top of Google’s result.

To start with, let’s answer the following questions – How will Google know what your website is all about? How will you know that users/searchers had found you? What will you search to at least test that your SEO is working? The answer is Keyword. To find the best keyword to use, let’s do keyword research.

2.    Do keyword research. Usually, I consider the number of search volume and competition. There are a lot of tools that you can use in order for you to find the best keyword. One of which is the Google Keyword Tool [https://adwords.google.com/o/KeywordTool].

3.    Use those keywords to optimize your website or blog. Choose one keyword to be your main keyword [I would suggest that you’ll choose your strongest keyword]. Make use of your strongest keyword in your url, Title and Description.

Website or blog title tags are shown in search results as follows:

title in search results

URLs are shown in search results as follows:

URL in search results

Descriptions are shown in search results as follows:

Description search results

Those parts of your blog should be optimized to get the desired results.

4.    Contents optimization. Make use of your keywords in the title of your article. Make sure that it is understandable by the users. Don’t write for Google, write for readers.

A good content is what Google is looking for. Make sure to write informative information for your users or visitors. NEVER SPAM!

5.    Ping your website so that Google will notice your changes. You can use PingFarm[pingfarm.com] to ping your site. Ping not just only your domain or main page, but all inner pages:

pinging website

As you can see, I am not only pinging my main url domain which is https://arialleeve.wordpress.com/ for I ping it’s inner page which is https://arialleeve.wordpress.com/2013/01/10/how-to-tell-if-a-website-is-a-scam/ as well.

Remember to always ping your pages once you have done changes. Wait until Google index your website and inner pages.

  1. 6.    Build links to gain page rank. Tell your friends to write something about you on their blog using your keyword.

The best place to build links is in social networking websites. Social networking sites such as facebook, twitter and G+. Share your ideas and tell your friends to share your posts. To successfully make things working, buy twitter followers, fans and plus1’s from reliable websites. Make sure that you are aware about scammers scattered in the web and is knowledgeable enough on how to tell if a website is a scam and read some reviews as well about the services you are planning to buy – BuyTwitterFollowers.org and QuickYouTubeViews.com. Good luck everyone.

YouTube: The Monster Search Engine You Can’t Ignore


You probably already know this: YouTube is now the second largest search engine, having displaced Yahoo Search earlier this year. So, that’s big. And now that YouTube has a spiffy new interface, it’s a good time to think about (or rethink) your video content and promotion strategies.

youtubeAs I’ve discussed before, video is an increasingly potent and effective way to drive leads, demand generation and sales, both for B2B and B2C companies of all sizes. Setting up and managing an effective YouTube channel has gotten a little easier with the new YouTube design. Moreover, Promoted Video Ads in YouTube search results pages, which are a lot like AdWords ads in Google SRPs (surprise, surprise), can be a very effective way to drive traffic to your video content and YouTube Channel. (More about that in a moment.)

While there are a few new things in the YouTube design (most notably better social sharing and customizable channels), all the features you’re accustomed to are still there. Which means there’s more opportunity than ever to leverage your YouTube channel to meet key objectives. Be sure you learn about how best to set up and optimize your YouTube channel, including the new search and social features, and be sure you’ve properly branded and organized your channel with links to your website, Facebook Page and Twitter channel.

Once this is accomplished, given the range of features now available, you should be asking yourself these questions for each video you upload to your channel:

1.  Did my audience watch it? Track how many views each of your videos has gotten.  Critically review your most popular videos to learn from your successes and to apply those lessons to future projects.

2.   Did my audience click? In the video description field, use opportunities to add links to your website, and include special offers with links to dedicated landing pages. Track clicks on those links and see how  well they convert.

3.   Did my audience share it? YouTube audiences can now share videos they like instantly across their Google+ Circles, Facebook friends and Twitter followers, among others. So you’ll want to track the number of times any given video has been shared.

4.  Did my audience subscribe? The new interface makes organizing and checking in on all your channel subscriptions a lot easier, and, overall, it’s more intuitive now. As a result, more people than ever will be subscribing to channels they want to follow, so be sure you’re optimizing for and tracking subscriptions.

Remember, it’s critically important that you’re using Descriptions, Tags and Categories to their fullest advantage when publishing a new video to your channel. It will optimize your content and channel for organic search results on YouTube and Google.  Also, where possible, enable comments in order to fully engaged your community. Finally, be helpful to your community. Use the new Feed feature to provide updates to them, highlight videos you like and to impart information about your company.

And about that advertising I was talking about? Promoted Video Ads help to drive traffic to video content and your channel. In the same way that Google highlights text ads at the top of search results, YouTube features promoted videos at the top of a list of video search results. Promoted Video Ads also enable the addition of overlays to videos that include links back to your website, microsite or dedicated landing page.  It’s the perfect way to “embed” a clickable link on your own videos.

As always, organizing your keyword lists, bidding strategy, budget and click goals are all critical. If you’re already using a third-party search marketing tool like Marin Software or Kenshoo, you should be able to organize your YouTube campaigns using it.

Source

Photoshop Tool: Slice Tool


Slice tool is used to divide an image into sections. This is very useful when you have a design layout for your website and want to slice them to get the same image output as that of the image. There are actually two tools under it: Slice which has the capabilities to divide / slice an image. The other one is Slice Select (from the name itself) which lets you select and modify a sliced section.

I gathered these videos from youtube that will help you understand slicing more:

Slice Tool – Adobe Photoshop

Photoshop Tips – Slice Tool

Aside from those videos above, here is another useful information from Adobe Help Page:

Slices are categorized by their content type (Table, Image, No Image) and by the way they are created (user, layer-based, auto).
Slices created with the Slice tool are called user slices; slices created from a layer are called layer-based slices. When you create a new user slice or layer-based slice, additional auto slices are generated to account for the remaining areas of the image. In other words, auto slices fill the space in the image that is not defined by user slices or layer-based slices. Auto slices are regenerated every time you add or edit user slices or layer‑based slices. You can convert auto slices to user slices.
User slices, layer-based slices, and auto slices look different—user slices and layer-based slices are defined by a solid line, whereas auto slices are defined by a dotted line. In addition, user slices and layer-based slices display a distinct icon. You can choose to show or hide auto slices, which can make your work with user-slices and layer-based slices easier to view.
A subslice is a type of auto slice that is generated when you create overlapping slices. Subslices indicate how the image is divided when you save the optimized file. Although subslices are numbered and display a slice symbol, you cannot select or edit them separately from the underlying slice. Subslices are regenerated every time you arrange the stacking order of slices.

Photoshop Tool: Marquee Tool


PHOTOSOP_MARQUEE_TOOL

Marquee is used when you want to make a square/rectangular shape on your image. That’s the definition I always give when talking about the marquee tool. But marquee is not only use to make a selection for square or rectangular shape. Marquee comes in different shapes:

marquee

Rectangular Marquee

This is the one I always use. You will use it if you want to make a rectangular shape selection into your image.

Elliptical Marquee

This is a marquee tool that is use when you want to make an elliptical shape of selections.

Single Row marquee

It will make selection to one row of your image. This marquee will create 1 pixel high – horizontal selection on your image.

Single Column Marquee

It will make selection to one column of your image. This marquee will create 1 pixel wide – vertical selection on your image.

Note: You can try them out by clicking a part of your image >> holding your mouse >> move

You can see a formation of marquee tool depending of what marquee you are using.

New Chapter: Photoshop


NEW_CHAPTER_PHOTOSHOP

When people ask for the best application to use for photo editing, Photoshop is the first in the list. It can be an image creation tool and an image editor at the same time. What is a Photoshop? How to Photoshop? According to Wikipedia, Photoshop is a graphics editing program developed and published by Adobe Systems.

index

Adobe’s 2003 “Creative Suite” rebranding led to Adobe Photoshop 8’s renaming to AdobePhotoshop CS. Thus, Adobe Photoshop CS5 is the 12th major release of Adobe Photoshop. The CS rebranding also resulted in Adobe offering numerous software packages containing multiple Adobe programs for a reduced price.

Adobe Photoshop is released in two editions: Adobe Photoshop, and Adobe Photoshop Extended, with the Extended having extra 3D image creation, motion graphics and advanced image analysis features.

Adobe Photoshop Extended is included in all of Adobe’s Creative Suite offerings except Design Standard, which includes the Adobe Photoshop edition.

This new chapter of my session, we will be tackling Photoshop. They said, only “professionals” can use Photoshop (which is very untrue!). I am not a professional but I am using it! My classmates aren’t professionals as well! Let’s take this conversation hanging. Thanks for reading and see you next time.