Before anything else, let’s define SEO first. What is Search Engine Optimization or simply SEO? SEO is the application of endorsing a web site in order to boost the number of website’s visitors from search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
Most of the website visitors are driven from the major search engines such as Google, Bing and Yahoo!. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic – people looking for what you offer. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion. (Source)
If you don’t have any background to SEO and you don’t know what to do first, have no worry, I will spoon feed you on how to do SEO.
- First thing first, go to google.com and search your website’s URL:
Then, if you saw your website on top, that’s a good news because Google had crawled it. If it’s not in the search results, it means that Google don’t know yet that your website exists.
A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Other terms for Web crawlers are ants, automatic indexers, bots,Web spiders,Web robots, or—especially in the FOAF community—Web scutters.
This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for sending spam). (Source)
From there, you can easily make a plan or strategy on how to be on top of Google’s result.
To start with, let’s answer the following questions – How will Google know what your website is all about? How will you know that users/searchers had found you? What will you search to at least test that your SEO is working? The answer is Keyword. To find the best keyword to use, let’s do keyword research.
2. Do keyword research. Usually, I consider the number of search volume and competition. There are a lot of tools that you can use in order for you to find the best keyword. One of which is the Google Keyword Tool [https://adwords.google.com/o/KeywordTool].
3. Use those keywords to optimize your website or blog. Choose one keyword to be your main keyword [I would suggest that you’ll choose your strongest keyword]. Make use of your strongest keyword in your url, Title and Description.
Website or blog title tags are shown in search results as follows:
URLs are shown in search results as follows:
Descriptions are shown in search results as follows:
Those parts of your blog should be optimized to get the desired results.
4. Contents optimization. Make use of your keywords in the title of your article. Make sure that it is understandable by the users. Don’t write for Google, write for readers.
A good content is what Google is looking for. Make sure to write informative information for your users or visitors. NEVER SPAM!
5. Ping your website so that Google will notice your changes. You can use PingFarm[pingfarm.com] to ping your site. Ping not just only your domain or main page, but all inner pages:
As you can see, I am not only pinging my main url domain which is https://arialleeve.wordpress.com/ for I ping it’s inner page which is https://arialleeve.wordpress.com/2013/01/10/how-to-tell-if-a-website-is-a-scam/ as well.
Remember to always ping your pages once you have done changes. Wait until Google index your website and inner pages.
- 6. Build links to gain page rank. Tell your friends to write something about you on their blog using your keyword.
The best place to build links is in social networking websites. Social networking sites such as facebook, twitter and G+. Share your ideas and tell your friends to share your posts. To successfully make things working, buy twitter followers, fans and plus1’s from reliable websites. Make sure that you are aware about scammers scattered in the web and is knowledgeable enough on how to tell if a website is a scam and read some reviews as well about the services you are planning to buy – BuyTwitterFollowers.org and QuickYouTubeViews.com. Good luck everyone.